2006
Cracking the Da Vinci Code
FACT or FICTION?
In partnership with the Christian Enquiry Agency we placed
270,000 Cracking the Da Vinci Code scratch cards with a response form
into cinemas nationwide for the film launch of "The Da Vinci Code" on 19 May
2006.
This initiative follows the previous success of the
placement of specially designed response cards for "Passion of the Christ" and "The Lion the Witch and the Wardrobe"
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